Image Analysis Exercise - Comparative (OUGD401)

Image Analysis Exercise - Comparative (OUGD401)

Image 1: - The uncle Sam Range (1876)

Advertising image by Schumacher and Ehinger

Notes:

-World sat at the 'Diner Party' table 

-Clock dosn't show the time. It shows the years 1876-1776

-World facing/showing (Asia/Europe/Africa)

-Men sat at the dinner table being served by a lady. (Uncle Sam's wife)

-Slave working next to the product that is trying to be sold.

-World reading a list with all the names of Countries and stereotypical food

-Location of the place could represent a historical event.

-Uncle sam's body language giving his back to the other men at the table

-Eagle on Uncle Ben's shoulder 

Bright patriotic colors --> whites/reds/blues

-Outfits, walls, carpets, curtains 

-stars 

"Feeding the world by the aid of…"

-100 year anniversary 

-Independence 

-Product = Cooker

-Buy the product and achieve the American dream

-Bold/flat/extravagant typeface 

-Philadelphia as the Background

                                             Image 2: - Poster by Savile Lumley (1915)

Daddy, What did YOU do in the great war?

Notes:

-Boy playing with soldiers/war toys- Represents how boys are taught they have to represent their country at war.

-Girl sat on her father's lap looking at him could be asking him a question (could be the quotation "Daddy, what did YOU do in the Great War?"

 -Man/Father shows an upsetting/guilty facial expression

-Word 'YOU' is underlined and in Capital letters --> similar advert "your country needs you"

-The role of the girl is different to the boys- She's reading and establishing a connection with her father when the boy is been brought up with the idea of war.

-Father trying to spend time with his family.

(Might not be able to get the idea of death out of his mind.)

-Red roses on the curtains (English)

-Font style- Italic 

-World War 1 (during war poster)

-Mother absent from image

-Royal symbol on the chair

-Soldiers uniforms (London soldiers that protect the Queen)

Comparison:

These two posters can be analysed and compared within a different purpose, illustration, font, and the historical context behind it, … but we are also able to find a few similarities.

Both posters seem to be targeted at men, due to being, men the ones to fight at war and provide protection and money to their homes and families.

Image 1, could also be targeted to women, representing the idea of achieving the American dream by buying the cooker. Being a better Samaritan by following the trends of their nation, showing their patriotism.

Image 2, is a direct and personal poster that all men could feel engaged and influenced as it is what their country expects from them; go fight for their country and have a story to tell their family to gain their respect.

Both posters seem to have the same goal, to persuade a certain audience and share the idea of gaining ‘pride’ or satisfaction not only as ‘one’ but also as part of a ‘whole’, part of a nation.

Another similarity with both images is that the range of people in it seems to be wealthy, middle or upper class. The only clear difference is that both images belong to a different era. Image 1, was created to represent the 100^th independence anniversary in America, where on the other hand, image 2 was created during world war 1 and was aimed to influence men to enlist in the army.

Image 1- has seemed to lose the point of the advert, being the cooker; we can interpret this by having so much going on in this image and leaving the cooker to the side. There’s more patriotism than anything else. Whereas, image 2, is direct and straight to the point. It has less going on, Lumley has made it personal just by underlining the work ‘you’ in the caption and the use of color is less but equal as strong.

To conclude this comparison between the poster created in 1915 by Savile Lumley and the poster created on 1876 by the Uncle Sam Range, I would like to mention how both messages have been managed and shared with the public differently but equal in effectiveness.

The authors of these ads have managed to handle a tense conflict situation, which was known by the society back in the day for the own benefit, both using the idea of war and sharing it differently.