Level 6 Cop
40 credits 
Research proposal 
What you are doing now links to what you are doing next 
Consider Elements – have you found interesting and want to
continue exploring 
Build on the knowledge you already know
1st – Research
2nd- Task 
Graphic design/ Illustration / animation 
AVOID- last minute panic 
Process is more important than outcome!
When the outcome drives the process we will only ever go to
where we’ve already been. If process drives outcome we may not know where we’re
going, but we will know we want to …
Approaches to the generation and investigation of ideas
Stimulated Approach 
Intuitive Approach 
Intuitive approach 
Systematic Approach 
A strategy for research into a problem - 2
Analysis Research 
Evaluation 
Solution 
A strategy for research into a problem - 1
Assimilation 
General study 
Development 
Communication 
Knowing that – Theoretical knowledge 
Knowing how – practical knowledge 
Knowing where – contextual knowledge 
Context of practice 
Theory – knowing that 
Practice – knowing how 
Theory and practice (Synthesis happens through the process
of research) 
Purpose – Policy context – Initial research question – scope
and scale – instructional practice context 
Paradigm – what is there to study? (ontology) – Refined research
questions – How do we find out what we are looking for? What data is required?
(Methodology)
Design Frame – Experimental – Longitudinal survey 
“Research is formalized curiosity. It is poking and prying
wit a purpose.” 
Zora Neale Hurston.
Purpose of Research > Context of practice (Module) >
Scope and Scale > Relevance and usefulness > context of practice
(Individuals) > Research Proposal – Part 1
(What do I want to know? // What do I need to know?)
INITIAL RESEARCH QUESTION!!!! – 
“Research is to see what everybody else has seen, and to
think what nobody else has thought.”
Albert Szent – Gyorgyi 
Proposal writing and research questions – 
Paradigm position of Research 
What is there to study?
(ontology)
How can we know about it?
(Epistemology)
Propositional knowledge 
Objective > facts (truth) 
Subjective > Opinions (beliefs)
Objective and subjective (knowledge)
“If we knew what it was we were doing, it would not be
called research, would it?”
Albert Einstein 
Revised
Research Question – Submit at the end of cop level 5
Internet, books, questioners, referencing, triangulations 
Methodology-
Refers to how you will find out what you are looking for.
(Approaches)
Research activities 
What do I do?
Ø
Data + interpretations – primary secondary quantitative
qualitative, observations, drawings, making, recording, evaluation, reflection,
justifications, claims, inferences, application, communication
Ø
Literature review, case study, longitudinal
survey, ethnography, experimental, action research, activity theory.
Ø
Theme analysis, Frequency analysis, Discourse
analysis, cross – sectional analysis, causal analysis, comparative analysis.
YOU ARE AT THE CENTER OF YOUR
RESEARCH.
OUGD 601
Will be submitted alongside your
module submission for 
501 context of practice level 5 
1.  
What is good? To what extent does social responsibility impact on the role
and functions of graphic design/ illustration/ animation? Moral/ Ethical
2.   To what extent do the individual
politics of professional practitioner’s impact on the role and function of
graphic design/ illustration/ animation? 
3.   In an era of globalization, to
what extent do contemporary graphic design/ illustration/ animation practices reflect
core British values?
4.   To what extent do technological
developments in production and distribution impact on graphic design// illustration/
animation?
5.   To what extent does aesthetic ‘style’
reflect the context, audience and/or function of contemporary graphic design/
illustration/ animation?
6.     
Choose one of the research
question discussed in the lecture. 
Produce a 10 slide pdf research
proposal submitted via ISSUU on your cop blog.
You will receive feedback on your
proposal prior to the summer break.
Your proposal should focus on the
development of a body of theoretical, contextual and practical research around
an individual appropriate theme or subject relating to your selected question.
You should include : research
question + 250 word introductory statement identifying a specific area of
individual interest within the research question.
You should include –
5 relevant related subjects
5 relevant quotes 
5 relevant books 
5 relevant websites 
5 relevant images 
5 relevant contextual references 
(motion graphics, campaigns, packaging ….)
theory > analysis > practice > Reflection >
Professionalism > Evaluation
Context of practice > studio practice > Personal and
Professional Practice (look back at the past 2 years’ blog posts)
Research is contextual, conditional, individual 
There is more than one form of knowledge 
The knowledge that you are trying to develop will affect
what and how you research.
Your opinions, beliefs and experiences will shape the focus
of your proposal.
Purpose! – Research question – Creating something individual
– research question will change! 
Start with what you already know 
What do you want to learn more about
 
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