501- To what extent does aesthetic ‘style’ reflect the context, audience and/or function of contemporary graphic design/ illustration/ animation?

501- Evaluation

Book bind - To book bind, I bought a hard cardboard to make my 2 sets of book hard covers.

80 p for the cardboard.

With the equipment and space offered by the university, the process of book binding was quick and easy. After a few book binding workshops, I am now capable of doing it on my own and producing satisfactory final outcomes.

When measuring the size of the book, this time i made sure I had digitally printed my book pages to then know more or less how big or small the hard cover should be and to help guide me in the production. I believe the sizes of my hardcovers are appropriate for the size and format of my design.

The textile used to cover the hardcover was also bought,… p.

This was later stuck with PVA glue and left to dry.

Digital print pages - Some of the pages when digitally printed turned out to be bigger than the other pages, given that I had produced a big number of different pages with the use of different well-known logos, I decided to not use all of them.

The images don’t look pixellated, the only issue would be the white typeface on the black background that seems a bit hard to fully see. I could have made the text bigger, maybe that way the text would have been more visible. The text is readable and I like the effect of shadiness it has given the design when printed.

I believe my final products links to the essay question chosen, Some of the logos used were explored during research and then again during the production. The page format I believe to be a different style to what I usually use or explore.  Following the feedback obtained in class, I was able of making a few small changes/ arrangements to my design before the final production.

My aim within this essay question and production was to explore branding, marketing, logo design and the process of a company to make a logo known worldwide. I believe to have met my goals, I will continue to explore and learn more about branding which is an area that interests me.

My final production is informative, small and hardly space taking, easy to carry and could be left on display anywhere and cause a positive impact. My target audience would be any graphic students that know English and that want to know more about logo design, branding decisions and the message/ concept behind effective international logos.

I decided to produce a logo book when working on my essay because throughout my research, the majority of students who I asked did not know what some of the international logos meant.

As a Graphic designer, this essay has helped me learn more and be able to link Cop with other subjects such as PPP and Studio brief 504. The information obtained will help me and guide me in the following years. Localisation and branding strategies were some of the new aspects explored, which I found useful, creative and essential steps to follow.

When producing my final outcomes, The main initial idea had to be changed. The amount of logos I wanted to use and the fold did not work well together.The book had to be broken down in to two books and then I decided to present two different folds on each book design. These folds were explored previously to the brief, this was a way of improving my techniques and refreshing my memory. The final production communicates well, its simple, easy to read, and has a personal logo for my logo books ‘Effective International Logos’ the ‘E.I.L’.

501 - Production

501 - essay - continue working

Need final quotes from books and pages:

-quote about technology change and influence – generation x-y

-Quotes go logo page 164-165 //Wally Olins brand new -

Issues to look at:

-Why are these logos effective when people don’t understand the logo or the message behind it? Example - Starbucks coffee - "twin-tailed mermaid, or siren as she's known in Greek mythology"

"The Insider: Principal roasts Starbucks over steamy retro logo". Seattle Post-Intelligencer. September 11, 2006. Retrieved May 23, 2007.   

*Simple patterns or designs can be very memorable even if the audience doesn’t understand the meaning behind it.

*With the logo being viewed many times, it means people become accustomed to it and recognize the company at first glance.

Have we seen every logo design in the world?

No because the average person only recognizes the world wide brands that are known by almost everyone, and the small companies in the surrounding area. Small companies cannot advertise on a large scale because of advertising costs, this means that people from the other side of the country would not become familiar with the logo. Social networking such as Facebook, Twitter, Instagram etc. and other advertising websites have made it easier for the small businesses to advertise to a much larger group of people but still not many people will view the advertisements compared to the large corporation TV adverts.

Signs and symbols are very similar to logos, why? Because no matter in what country you are, or your intellectual level, if you were to need the use of a bathroom, you will most likely find it by following the eternal stick man or stickwoman symbol.

Exit signs

Red cross

Religions

Emergency

Majority driving signs on the road are the same 

Warning/ danger / toxic / radioactive

Is our brain in control of this, do we get educated to know this or is it common sense?

It can be argued that we are taught the religious symbols and you have to learn the road symbols before you pass your driving test, but at the same time a lot of health and safety symbols are taught to us throughout our lives when we have learnt to read we know what a lot of symbols mean, so it is split we learn just as many symbols in education as we do in everyday life. I believe the law decides what is shown in advertisements and what we should watch, so are we influenced by the government when deciding which logos work and which don’t. Have they decided what we like, find appropriate or functional?

Any sign or symbol can be understood without the use of any writing, as can logos. This works due to being able to be used and recognized anywhere and be used in any language. Every country has a different ‘name’ in their own language or dialect. The audience or clients can recognize the brand by the visual imagery and message behind the logo.

Self and safety follow the same signs/symbols internationally so everyone understands? When are we educated to understand these signs?

Do we get impressed or surprised anymore by new designs or does it all seem to be the same or similar?

Advertisements to make it international

* global campaigns only to find that their new slogan translates into something offensive in some obscure Far Eastern country. If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.

* We are all familiar with global brands such as Nike, McDonald’s and Apple. Brands that have one set of values to communicate. One vision. One logo. Wherever we travel in the world, their identity is instantly recognisable. But these companies don’t just wade into a foreign territory without thinking about their impact on the local culture. And the impact of the local culture on them.  In order to maintain their strong branding, they adopt a localisation strategy to ensure they communicate effectively with their local markets.

* “localisation is the process of adapting a product or content to a specific locale. The goal is to provide a product with the look and feel of having been created for the target market to eliminate or minimise local sensitivities”.

http://weareendpoint.com/end-view/localisation-of-your-global-brand-why-its-important-to-get-it-right/

• It would take 83 languages to reach 80% of all people in the world, and over 7,000 languages to reach everyone.
• 56.2% of consumers say the ability to obtain information in their own language is more important than price.
• 95% of Chinese online consumers indicate greater comfort level with websites in their language; only one percent of US-based online retailers offer sites specific to China.

*about preparing your product for a new location, culture and audience. - Take McDonald’s for example, they have mastered the subtle art of localisation with the creation of regional menu items for their international markets. Pop into a McDonald’s in New Zealand and you can get a Kiwi burger. In India you’ll find Chicken Maharaja-Macs on the menu. These products are individual to the local market, but they remain true to the brand promise, illustrating, as Idealog describe, how localisation“can actually boost the brand by making it relevant to a local market”.

*There are even some brands that deliberately side step localisation.

*It is however, important to remember that localisation can go wrong. By even considering creating a local offering you are dangling perilously close to a media backlash, or somewhat humorous miscalculation which manages to offend an entire country in one fell swoop.

* Spending the time and money to localise your marketing activity should be a priority for any organisation. If not, you take the risk of losing the money you spend on your global campaign – and to repair your image, you’ve got to add public relations spend to your budget.

* One of the most important things to remember is that getting localisation right doesn’t have to involve a big change to have a big effect. The impact achieved by simply taking the time to consider local sensitivities and adapting your brand appropriately can be huge.

* So the lesson is, when you take your beautifully crafted product or campaign to a new market, it is vital you first understand the cultural, religious and political impact it will have, and tailor your offer accordingly. A localisation strategy cannot guarantee success, but without one it will all but guarantee failure.

501 - book - final pages

I tried keeping my design simple and formal. 

The page with the information on the logo (on the page beside the logo page),

is black and white; the white and black boxes separate the one page into two halves making it look like its 2 pages. The logos or brands name weren't kept in there original colours. The information was placed on top of the black background with a white text font. The information pages contain the company founded year, the logo designers, the company founder and some history on the logo. Given that some of the logo information, in some cases, is a lot of text in one same page, i decided to make some more simple and short information pages with fun, interesting facts. The structure of the pages changes to make the audience connect with what they have in front. The colours are kept simple throughout the book and the logo page only contains the logo to resemble its importance.  

501 - Design - Logo Book

After asking a group of people which logos they recognised out of the ones found and chosen in my research, these would be the most 'known' and 'appropriate' logos to use in my book to represent 'International effective logos/brands known today'.

501 - Planning Book

This will be the page format/ structure i will be using. 

I will be making a small constantina with 15-30 logos and some information about them.

The colours for this book are not decided yet, i'm unsure if to keep it simple and professional or eye catching and colourful.